rita graduated from pratt institute with a b.f.a. in communications design. she spent the next 15 years as an art director in advertising agencies in new york city, jackson hole, wyoming, portland, oregon, austin and dallas, texas creating print and commercials for small clients and fortune 500 brands alike.
she found her true love behind the lens though.
rita photographs real, natural moments. her photography has a way of pulling a viewer into her scene, having them laugh, love, smile, feel, having fun alongside her.
small or big moments, real or commissioned, her goal is to capture the real stuff, and for her photographs to keep the emotions alive long after they’ve been snapped.
rita’s art direction background influences her compositions and makes working collaboratively and conceptually natural for her (it’s what she loved about working in advertising.)
after sampling a bit of america, rita has done a 360 back to her favorite city, nyc, where she now lives with her husband and two children.